Fit: Weird Guy - Naked & Famous' standard tapered fit, comfortable from waist to hip and tapered from the knee to hem

The Active Motion Denim is a 12oz Japanese stretch denim that will move with you and snap back to shape. The warp yarns are rope-dyed in an indigo vat with black dye added for a dark rich indigo woven against a white weft. Cut, sewn, built in Canada with contrast stitching, an English tan full grain leather patch, and silver metallic buttons and rivets.

Composition: 98% Cotton / 2% Elastane

Color: Indigo x White

Fabric Weight: 12oz

Fabric Origin: Japan

Made in: Canada

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!

Why Japanese Denim…?

Japan, more specifically, Okayama is said to be the denim capital of the world today. So what makes Okayama denim so special?

Okayama has a long and storied history in the workwear manufacturing industry, but it wasn’t until the 1960’s that they entered into the denim business. In post WWII Japan, jeans were first introduced by American soldiers and quickly became a fashionable item. As imported American jeans gained in popularity, manufacturers in Okayama decided to try their hand at producing jeans locally, thus giving birth to the Japanese denim industry.

Today, there is a limited amount of machinery and skilled craftsman who can still make denim the traditional way, most of which are concentrated in the Okayama region. The knowledge and skill to make high-quality denim combined with a passion and attention to detail truly make Japanese craftsmen the masters of denim.

I know this is ALOT… but it really is quite interesting!

Raw Denim Jeans have the unique ability to conform to you, the wearer. As you wear your jeans, they will crease and mold to your body, fade at points of strain, and wear and tear according to how you live your life... making your jeans that much more personal and unique. Some denim enthusiasts wear their jeans for months (and sometimes years!) on end without washing in order to engrave their lifestyle into the jeans.

Selvedge Denim is made using vintage low-speed looms called shuttle looms. A small wooden shuttle containing the weft yarns weaves the fabric as it is “shuttled” back and forth along the loom. On each pass, the shuttle seals the edge of the fabric creating a “self edge”, earning the name selvedge denim. Shuttle looms are slower, narrower, and require the skill of master artisans to operate.  The end result is a denim with a hand-woven feel that cannot be mass produced.

Rope Dying is the core reason why Japanese raw denim is so highly praised for its fading properties. The process is done on impressively tall machines that extend up to the 2nd floor of the factory. Warp yarns are suspended from the top of the machine and sent down to be dipped in a bath of indigo waiting below. After each dip, the yarn travels all the way back up, allowing the dye to oxidize and adhere to the cotton yarn. This process is repeated along the machine multiple times to obtain the desired shade of indigo. What’s key is that because the yarns continuously travel up and down this long machine, and are never simply left in a large vat, the dye does not completely saturate the core of the yarn. Instead, only the outer layer is dyed, and the core remains white

Know your weights:

Fit: Weird Guy - Naked & Famous' standard tapered fit, comfortable from waist to hip and tapered from the knee to hem

The Flex Stretch Selvedge is a 12oz Japanese stretch selvedge denim that will move with you and snap back to shape. The ultimate in comfortable Japanese selvedge denim. Weaving a fabric with this amount of stretch on rattly shuttle looms is very difficult, but this denim brings immediate comfort, flexibility, and ease of movement while still being true rope-dyed indigo Japanese selvedge denim. Cut, sewn, built in Canada with contrast stitching, an English tan full grain sand leather patch, and silver metallic buttons and rivets. The Weird Guy is a standard tapered fit with a medium rise, a comfortable top block, and a taper from knee to hem.

• 12oz Japanese Stretch Selvedge Denim
• 97% Cotton / 3% Elastane
• Made in Canada

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!

Why Japanese Denim…?

Japan, more specifically, Okayama is said to be the denim capital of the world today. So what makes Okayama denim so special?

Okayama has a long and storied history in the workwear manufacturing industry, but it wasn’t until the 1960’s that they entered into the denim business. In post WWII Japan, jeans were first introduced by American soldiers and quickly became a fashionable item. As imported American jeans gained in popularity, manufacturers in Okayama decided to try their hand at producing jeans locally, thus giving birth to the Japanese denim industry.

Today, there is a limited amount of machinery and skilled craftsman who can still make denim the traditional way, most of which are concentrated in the Okayama region. The knowledge and skill to make high-quality denim combined with a passion and attention to detail truly make Japanese craftsmen the masters of denim.

I know this is ALOT… but it really is quite interesting!

Raw Denim Jeans have the unique ability to conform to you, the wearer. As you wear your jeans, they will crease and mold to your body, fade at points of strain, and wear and tear according to how you live your life... making your jeans that much more personal and unique. Some denim enthusiasts wear their jeans for months (and sometimes years!) on end without washing in order to engrave their lifestyle into the jeans.

Selvedge Denim is made using vintage low-speed looms called shuttle looms. A small wooden shuttle containing the weft yarns weaves the fabric as it is “shuttled” back and forth along the loom. On each pass, the shuttle seals the edge of the fabric creating a “self edge”, earning the name selvedge denim. Shuttle looms are slower, narrower, and require the skill of master artisans to operate.  The end result is a denim with a hand-woven feel that cannot be mass produced.

Rope Dying is the core reason why Japanese raw denim is so highly praised for its fading properties. The process is done on impressively tall machines that extend up to the 2nd floor of the factory. Warp yarns are suspended from the top of the machine and sent down to be dipped in a bath of indigo waiting below. After each dip, the yarn travels all the way back up, allowing the dye to oxidize and adhere to the cotton yarn. This process is repeated along the machine multiple times to obtain the desired shade of indigo. What’s key is that because the yarns continuously travel up and down this long machine, and are never simply left in a large vat, the dye does not completely saturate the core of the yarn. Instead, only the outer layer is dyed, and the core remains white

Know your weights:

Fit: Weird Guy - Naked & Famous' standard tapered fit, comfortable from waist to hip and tapered from the knee to hem

12oz Japanese Selvedge denim with 2% stretch for added comfort. The color of the denim is created with the addition of a black dye to the indigo, the combination creates a rich indigo tone that is nearly black. Other details include, classic red line selvedge ID, contrast stitching, tan leather patch, silver metallic buttons and rivets.

Composition: 98% Cotton / 2% Elastane

Color: Indigo x White

Fabric Weight: 12oz

Fabric Origin: Japan

Made in: Canada

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!

Why Japanese Denim…?

Japan, more specifically, Okayama is said to be the denim capital of the world today. So what makes Okayama denim so special?

Okayama has a long and storied history in the workwear manufacturing industry, but it wasn’t until the 1960’s that they entered into the denim business. In post WWII Japan, jeans were first introduced by American soldiers and quickly became a fashionable item. As imported American jeans gained in popularity, manufacturers in Okayama decided to try their hand at producing jeans locally, thus giving birth to the Japanese denim industry.

Today, there is a limited amount of machinery and skilled craftsman who can still make denim the traditional way, most of which are concentrated in the Okayama region. The knowledge and skill to make high-quality denim combined with a passion and attention to detail truly make Japanese craftsmen the masters of denim.

I know this is ALOT… but it really is quite interesting!

Raw Denim Jeans have the unique ability to conform to you, the wearer. As you wear your jeans, they will crease and mold to your body, fade at points of strain, and wear and tear according to how you live your life... making your jeans that much more personal and unique. Some denim enthusiasts wear their jeans for months (and sometimes years!) on end without washing in order to engrave their lifestyle into the jeans.

Selvedge Denim is made using vintage low-speed looms called shuttle looms. A small wooden shuttle containing the weft yarns weaves the fabric as it is “shuttled” back and forth along the loom. On each pass, the shuttle seals the edge of the fabric creating a “self edge”, earning the name selvedge denim. Shuttle looms are slower, narrower, and require the skill of master artisans to operate.  The end result is a denim with a hand-woven feel that cannot be mass produced.

Rope Dying is the core reason why Japanese raw denim is so highly praised for its fading properties. The process is done on impressively tall machines that extend up to the 2nd floor of the factory. Warp yarns are suspended from the top of the machine and sent down to be dipped in a bath of indigo waiting below. After each dip, the yarn travels all the way back up, allowing the dye to oxidize and adhere to the cotton yarn. This process is repeated along the machine multiple times to obtain the desired shade of indigo. What’s key is that because the yarns continuously travel up and down this long machine, and are never simply left in a large vat, the dye does not completely saturate the core of the yarn. Instead, only the outer layer is dyed, and the core remains white

Know your weights:

Unbranded Straight Fit Indigo Stretch Selvedge Denim 11oz Raw Denim

Raw denim is the term for denim fabric that is unwashed and untreated. The vast majority of jeans sold today are produced by washing and distressing the denim in order to create an artificial worn-in look. 

The Unbranded Brand jeans are always raw, never pre distressed.  We love raw denim for many reasons, but our favorite reason is how beautifully it will fade.  Raw denim will fade naturally over time, just wear your raw jeans for as long as you can before washing them, beat them up and wear ‘em hard, and soon you will have a beautiful and personalized naturally faded pair of jeans.

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.

The Unbranded Brand is a crazy concept in the world of premium apparel. While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, we do the opposite. Have you ever wondered why some “premium” jeans cost as much they do? What is the difference between jeans that sell for $250 and others that sell for $80?

We think overpriced and overhyped jeans are silly. That’s why we decided to focus on the core essentials instead: great fits, solid construction, and top quality selvedge denim. By eliminating all that is unnecessary about branding, we can offer a better product at a better price.

The Unbranded Brand is as simple as that.

The Slim Chino has a medium rise with a slim tapered leg.  Details include slash front pockets, welt rear pockets, zip fly, and brown leather patch.

12oz Japanese chino twill with added stretch for increased comfort. Due to a high stretch recovery performance the fabric is designed to keep its shape wear after. 

Available in Beige, Black, Navy, Khaki Green, and Burgundy.

Composition: 98% Cotton / 2% Elastane

Fabric Weight: 12oz

Fabric Origin: Japan

Made in: Canada

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!

Why Japanese Denim…?

Japan, more specifically, Okayama is said to be the denim capital of the world today. So what makes Okayama denim so special?

Okayama has a long and storied history in the workwear manufacturing industry, but it wasn’t until the 1960’s that they entered into the denim business. In post WWII Japan, jeans were first introduced by American soldiers and quickly became a fashionable item. As imported American jeans gained in popularity, manufacturers in Okayama decided to try their hand at producing jeans locally, thus giving birth to the Japanese denim industry.

Today, there is a limited amount of machinery and skilled craftsman who can still make denim the traditional way, most of which are concentrated in the Okayama region. The knowledge and skill to make high-quality denim combined with a passion and attention to detail truly make Japanese craftsmen the masters of denim.

I know this is ALOT… but it really is quite interesting!

Raw Denim Jeans have the unique ability to conform to you, the wearer. As you wear your jeans, they will crease and mold to your body, fade at points of strain, and wear and tear according to how you live your life... making your jeans that much more personal and unique. Some denim enthusiasts wear their jeans for months (and sometimes years!) on end without washing in order to engrave their lifestyle into the jeans.

Selvedge Denim is made using vintage low-speed looms called shuttle looms. A small wooden shuttle containing the weft yarns weaves the fabric as it is “shuttled” back and forth along the loom. On each pass, the shuttle seals the edge of the fabric creating a “self edge”, earning the name selvedge denim. Shuttle looms are slower, narrower, and require the skill of master artisans to operate.  The end result is a denim with a hand-woven feel that cannot be mass produced.

Rope Dying is the core reason why Japanese raw denim is so highly praised for its fading properties. The process is done on impressively tall machines that extend up to the 2nd floor of the factory. Warp yarns are suspended from the top of the machine and sent down to be dipped in a bath of indigo waiting below. After each dip, the yarn travels all the way back up, allowing the dye to oxidize and adhere to the cotton yarn. This process is repeated along the machine multiple times to obtain the desired shade of indigo. What’s key is that because the yarns continuously travel up and down this long machine, and are never simply left in a large vat, the dye does not completely saturate the core of the yarn. Instead, only the outer layer is dyed, and the core remains white

Know your weights:

Fit: Weird Guy - Naked & Famous' standard tapered fit, comfortable from waist to hip and tapered from the knee to hem

12.5oz indigo rope dyed Japanese selvedge denim, woven on vintage shuttle looms in a right hand twill construction.  The Indigo dyed warp and white weft combined with a blue line selvedge ID give these jeans a classic look.  Natural Indigo dye derived from fermenting the indigofera plant is used to create the mid blue color tone of these jeans.

Composition: 100% Cotton

Color: Indigo x White

Fabric Weight: 12.5oz

Fabric Origin: Japan

Made in: Canada

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!

Why Japanese Denim…?

Japan, more specifically, Okayama is said to be the denim capital of the world today. So what makes Okayama denim so special?

Okayama has a long and storied history in the workwear manufacturing industry, but it wasn’t until the 1960’s that they entered into the denim business. In post WWII Japan, jeans were first introduced by American soldiers and quickly became a fashionable item. As imported American jeans gained in popularity, manufacturers in Okayama decided to try their hand at producing jeans locally, thus giving birth to the Japanese denim industry.

Today, there is a limited amount of machinery and skilled craftsman who can still make denim the traditional way, most of which are concentrated in the Okayama region. The knowledge and skill to make high-quality denim combined with a passion and attention to detail truly make Japanese craftsmen the masters of denim.

I know this is ALOT… but it really is quite interesting!

Raw Denim Jeans have the unique ability to conform to you, the wearer. As you wear your jeans, they will crease and mold to your body, fade at points of strain, and wear and tear according to how you live your life... making your jeans that much more personal and unique. Some denim enthusiasts wear their jeans for months (and sometimes years!) on end without washing in order to engrave their lifestyle into the jeans.

Selvedge Denim is made using vintage low-speed looms called shuttle looms. A small wooden shuttle containing the weft yarns weaves the fabric as it is “shuttled” back and forth along the loom. On each pass, the shuttle seals the edge of the fabric creating a “self edge”, earning the name selvedge denim. Shuttle looms are slower, narrower, and require the skill of master artisans to operate.  The end result is a denim with a hand-woven feel that cannot be mass produced.

Rope Dying is the core reason why Japanese raw denim is so highly praised for its fading properties. The process is done on impressively tall machines that extend up to the 2nd floor of the factory. Warp yarns are suspended from the top of the machine and sent down to be dipped in a bath of indigo waiting below. After each dip, the yarn travels all the way back up, allowing the dye to oxidize and adhere to the cotton yarn. This process is repeated along the machine multiple times to obtain the desired shade of indigo. What’s key is that because the yarns continuously travel up and down this long machine, and are never simply left in a large vat, the dye does not completely saturate the core of the yarn. Instead, only the outer layer is dyed, and the core remains white

Know your weights:

Bluebirds are harbingers of happiness and new beginnings. So, when warmer weather comes, the leaves reappear on the trees, and the world feels new and alive, the Blue Bird Selvedge becomes the perfect lightweight raw denim.

 Everything about the Blue Bird Selvedge is timeless: the dark indigo warp, the bright white weft, the golden contrast stitching, the brown leather patch – even the redline selvedge ID. The smooth face of the denim and the metallic silver hardware add brightness and a touch of refinement. What sets this denim apart, though, is the lightweight fabric. At only 9.5oz, the Blue Bird Selvedge is a summer-weight, classic raw denim.

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!

JUNGMAVEN grew from roots of simplicity and sustainability. In the early '90's JUNGMAVEN founder, Robert Jungmann, became passionate about putting a stop to clear-cutting practices that devastate the planet– and knew growing hemp offered a solution to this, as well as to many other environmental issues. At that time, hemp was not considered fashion, and Rob’s concept to design a high-quality hemp tee was born from a determination to get the industry and the public to recognize both hemp's massive potential to heal the planet and to become a fashion-forward textile.

The Kikko Denim is a 12.5oz indigo rope dyed Japanese denim woven in a traditional Japanese “kikko” pattern. Such patterns are symbolic and are taken from nature, in this case Kikko represents the tortoise shell and represents good luck. This denim was woven on a special jacquard loom capable of weaving complex patterns. Since the pattern is raised it will become more visible as the indigo fades away creating a stunning contrast between the pattern and the base of the fabric. Cut, sewn, built in Canada with tonal stitching, navy patch, and black mil spec non reflective buttons and rivets buttons and rivets.

The Chino Short is slash pocket shorts with rear welt pockets.

Composition: 100% Cotton

Color: Indigo x Indigo

Fabric Weight: 12.5oz

Fabric Origin: Japan

Made in: Canada

 

Naked and Famous is not a normal denim company and they never will be.

Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.

All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.

The brand name Naked & Famous is a satire of our celeb-obsessed culture.  Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.

The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.

We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.

Crazy, right? I told you … They're not normal!