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The Kikko Denim is a 12.5oz indigo rope dyed Japanese denim woven in a traditional Japanese “kikko” pattern. Such patterns are symbolic and are taken from nature, in this case Kikko represents the tortoise shell and represents good luck. This denim was woven on a special jacquard loom capable of weaving complex patterns. Since the pattern is raised it will become more visible as the indigo fades away creating a stunning contrast between the pattern and the base of the fabric. Cut, sewn, built in Canada with tonal stitching, navy patch, and black mil spec non reflective buttons and rivets buttons and rivets.
The Chino Short is slash pocket shorts with rear welt pockets.
Composition: 100% Cotton
Color: Indigo x Indigo
Fabric Weight: 12.5oz
Fabric Origin: Japan
Made in: Canada
Naked and Famous is not a normal denim company and they never will be.
Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.
All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.
The brand name Naked & Famous is a satire of our celeb-obsessed culture. Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.
We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.