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Bluebirds are harbingers of happiness and new beginnings. So, when warmer weather comes, the leaves reappear on the trees, and the world feels new and alive, the Blue Bird Selvedge becomes the perfect lightweight raw denim.
Everything about the Blue Bird Selvedge is timeless: the dark indigo warp, the bright white weft, the golden contrast stitching, the brown leather patch – even the redline selvedge ID. The smooth face of the denim and the metallic silver hardware add brightness and a touch of refinement. What sets this denim apart, though, is the lightweight fabric. At only 9.5oz, the Blue Bird Selvedge is a summer-weight, classic raw denim.
Naked and Famous is not a normal denim company and they never will be.
Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
Staff travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and so much more.
All of their products are proudly cut, made and sewn in Canada. Always have been, always will be.
The brand name Naked & Famous is a satire of our celeb-obsessed culture. Aiming to poke fun at “Hollywood”and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
The logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.
We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.